or decoration by Eric Gill the hotel has a rich heritage. The Midland has allegedly been a favourite haunt of celebrities such as Coco Chanel, Sir Lawrence Olivier and Noel Coward which only adds to its illustrious history and air of seaside glamour.
The Midland is often cited as being one of the most iconic buildings in Britain. And this year, to celebrate its 80th anniversary year the hotel will host a spectacular Vintage celebration.
During a golden period before the Second World War, The Midland, recognised widely as an art deco masterpiece, played host to luminaries and fashion icons such as Coco Chanel, Wallace Simpson, Laurence Olivier and Noel Coward, who enjoyed the panoramic views across Morecambe Bay to the Lake District fells in the distance.