Our toy dog, Sam found world wide fame when we sent him up to space from The Midland as part of a science project for children from Morecambe Bay Primary School. Before his space mission Sam has been capturing the imagination of Children as English Lakes mascot and founder of our Sam’s Club for many years. Here are 10 facts you may not know about Sam the dog.
1. Sam is a Bearded Collie
The original Sam was faithful bearded collie companion to our late Chairman and Managing Director, Michael Berry and came to work with him each day.

2. Sam’s Club welcomes every child
Sam’s Club is how we welcome children to each of the family of English Lakes Hotels Resorts & Venues.

3. Sam’s Goody Bag
Every child between 5 – 10 years receives a ‘welcome’ goody bag with love from Sam.

4. A Companion for Every Guest
Sam the Dog sits on every hotel room bed.

5. Sam’s Clever Collar
Multi-tasking Sam also uses his collar as a ‘Do Not Disturb’ sign. On the reverse is a message stating that if you would like to buy a cuddly Sam then 50% of the purchase goes to charity.
6. Sam Loves Swimming
Sam’s Splashtime is when our younger guests can have supervised fun in our leisure club swimming pools.

7. Sam Loves to Travel
There are lots of Sam the dogs across the world as families can purchase Sam and take him home with them, we can now also tick of Space on Sams travel list!

8. The Dog that Keeps Giving
Every year Sam gives to local children’s charities through a proportion of these sales.

9. Sam Feeds Children in Africa and India
In each of our restaurants, our Sam’s menu for visiting children also helps feed some of the most deprived children in Africa and India, a proportion of the revenue being sent overseas.

10. Space Sam is only a Puppy
Sam in Space is a ‘little brother’ of our standard Sam cuddly toys – a smaller, lighter Sam capable of soaring to great heights.

So next time you book a hotel break with English Lakes. Keep an eye out for our mascot and friend – Sam the Dog.
I received Sam the pup for Christmas and I just LOVE him–my husband recently passed away and Sam is with me every night and we curl up together in my lounge chair–I Love him very much. Thank you for sending him to me.