January Gin of the Month – Williams Chase GB

Waterhead has an impressive Gin Library of over 40 gins and each month we feature one as our Gin of the Month. This month it is the turn of Williams Chase GB.

The origins of gin – is it British or Dutch? – seems to be a hotly debated topic. It is, however, widely agreed that the popularity of gin exploded in Britain when William of Orange took the English throne in 1688. With low taxation, gin shops sprang up all over London in what was to become known as the ‘gin craze’. Gin spread with the British Empire, and then beyond to all corners of the globe.

From A Humble Potato

The history of Williams Chase gin, Waterhead’s featured gin of the month, goes back only as far as 2008, but is none-the-less interesting. William Chase wanted to make his living as a farmer, and for a time specialised in potatoes. With economic factors driving potato prices down, he looked around for an alternative use for his potatoes. It wasn’t much of a hop, skip and a jump to settle on high quality speciality potato crisps which developed into a very successful brand.

The Williams Chase Range
The Williams Chase Range

From Potato Crisps to Gin

How do you get from potato crisps to gin, you might be asking? With crisps doing well, William started looking around for other uses for his potatoes, and a potato vodka was the next step which he hoped would then be the base of a new gin. However, he found that this spirit was a little heavy to hold some of the botanicals. Experimenting with apples on his farm, he created an apple vodka made from cider and redistilled it into gin. This uncovered a light fruity taste from the apple tannins in the skin and became the base of the Williams GB gin which is grown, fermented, distilled and bottled at their farm in Herefordshire.

The botanicals used are juniper buds and berries to ensure that they distil the driest gin possible. Then follows by a complex blend of 10 other flavours including; cinnamon, nutmeg, ginger, almond, coriander, cardamom, cloves, liquorice and lemon.

Creates a lovely, well-balanced gin and tonic or is great as a sweet martini.

Elegant Gin
Williams Chase Gin bottles with iconic bow ties

Williams Chase GB Tasting notes

  • Nose: Dry juniper with zesty citrus
  • Palate: Juniper, dark chocolate with citrus zest
  • Finish: Cinnamon, nutmeg and ginger

Williams Chase GB and Tonic

How we recommend you enjoy Williams Chase GB:

  • 1 Part GB Gin
  • 3 Parts Fever-Tree Tonic
  • Serve with lots of ice and garnish with a slice of lemon and ginger
Williams Chase GB sits proudly in Waterhead's extensive gin collection
Williams Chase GB sits proudly in Waterhead’s extensive gin collection

Gin Tasting Events at Waterhead Bar & Grill


Waterhead Bar & Grill regularly hosts Gin Tasting Evenings with special guest speakers. To keep up-to-date with all future gin tasting evenings at Waterhead take a look at the events page for our upcoming events.

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