English Lakes has helped to literally put the National Park on the map and hopes tourism to the area will be boosted as a result.
Frustrated at not seeing the Lake District appear, like other national parks, on Google Maps, we contacted Tele Atlas, the company that provides the mapping for Google.
Kris Littlewood, of the marketing department, contacted Tele Atlas at the end of November, asking why the Lake District did not appear in green on the Google Map of the UK like other national parks, such as the Yorkshire Dales or the Peak District.
Tele Atlas acknowledged there was a problem and told us they would work with Google to fix the issue.
Within two weeks, on Friday, December 9, the Lake District had appeared on Google Maps in green, showing the true location and extent of England’s largest national park, which is celebrating its 60th birthday this year.
Colin Fox, marketing manager, said:
“It seemed strange to us that England’s largest national park, and one of its most popular, did not appear on Google Maps, which must by now be one of the most used maps in the world.
“People who are not familiar with the area may have previously found it difficult to find the Lake District, to see how big an area the park boundary covers, and also to distinguish between which places are inside the Lakes and which are outside the park.
“We are happy that Google have finally put Lake District Hotels on their map and hope that this will result in people being able to find out about this wonderful area more easily, and more informed visitors coming to the area.”
It is not known why the Lake District had not previously appeared on Google Maps.